Create. Market. Grow.TM
About Time2Market (t2m)
Time2Market Inc. (t2m) is a boutique marketing agency specializing in business-to-business marketing for mid-to-late stage growth companies. Led by founder and tech CMO Laura Mooney, t2m helps VC and private equity backed companies successfully position and market themselves to achieve strategic business goals – including market leadership, company valuation, organic growth and acquisitive growth.
We work primarily with technology companies that offer enterprise software, SaaS/Cloud applications or technology-enabled business services. Our typical client is $10M-$250M in revenues, though we have worked with both start-ups and companies over $500M.
Industry knowledge includes fintech, business process management, supply chain management, mortgage tech, wealth management and logistics.
Services we provide include: outsourced fractional CMO, B2B marketing strategy, marketing audit, messaging, branding, pitch decks, product positioning, content marketing, go-to-market strategy, product launch and communications strategy.
About Laura Mooney
Laura Mooney has a 30-year track record of successfully positioning software/SaaS companies for market leadership and growth. Most recently, she served as the Chief Marketing Officer of Solovis, a cloud-based technology platform for institutional investors. In this role, she led the transformation of the company’s messaging and positioning and ran its corporate marketing, product marketing and demand generation functions. The result was accelerated revenue growth and global market awareness, leading to the company’s acquisition by Nasdaq at a 15x ARR valuation in March 2020.
Her global view, creativity and passion for articulating the value of technology motivated Laura to start Time2Market (t2m) and become an early leader in offering fractional CMO services. Time2Market is a strategic marketing agency and fractional CMO service specializing in business-to-business marketing of mid-to-late stage growth companies, with a specific focus on enterprise software, SaaS and Cloud-based products and services.
Laura Mooney has helped lead 3 successful software company exits. She has significant expertise in marketing strategy, brand development, product marketing and corporate communications. She brings a unique blend of business knowledge and creativity to help firms accelerate B2B sales cycles and position themselves to achieve goals related to market leadership, growth and M&A. Laura works directly with CEOs, executive teams and board members to establish and execute effective marketing strategies that align directly to business objectives. Results-driven outcomes include accelerating revenue growth, building market awareness, integrating mergers and acquisitions, and elevating company valuation.
Prior to joining Solovis full-time, Laura Mooney served as an outsourced fractional CMO for two fintech companies with tenures spanning 3-5 years. One of these companies grew 20% year-over-year and surpassed $100M in revenues under her marketing leadership. The other consistently hit growth targets, established a market leadership position and attracted an acquisition offer of 7x revenues – an exit valuation that delivered multi-million dollar returns to its CEO and investors.
Laura Mooney also spent eight years as a vice president at Metastorm where she established the company’s corporate marketing, product marketing and corporate communications functions. She was instrumental in Metastorm’s growth, integrating and branding four acquisitions, preparing an S-1 filing, and helping the company achieve a strong valuation in its ultimate sale to OpenText in February 2011.
Laura holds a BBA degree in Information Systems from James Madison University and an MBA degree with a Marketing concentration from the University of Maryland, Smith School of Business. She sits on the board of directors of House of Ruth Maryland.